Is Michael Jordan the Worst NBA Boss?
At the heart of Charlotte's horrific year lies Michael Jordan, a man who is arguably the best player in NBA history and also one of its worst executives. The Bobcats have made the playoffs just once s...
Volvo Scores Big With Jeremy Lin Marketing Deal
It was only a matter of time before somebody scooped up Jeremy Lin to marketing deal. The big winner is Volvo, embarking on a international campaign that would help bolsters Volvo's brand to growing g...
Stephon Marbury finds Success: opens dozens of stores in China
Not only is former NBA star Stephon Marbury staying on with his new basketball team in China, he's planning to open dozens of stores and a distribution company here for his brand, Starbury. Under a...
Team USA fields cheapeast team in history for Turkey 2010
The U.S. is paring down its roster for the FIBA world basketball championships—which start this month—and the folks in charge have made it clear they're focusing on more than just star power and high ...
Finding a Slogan That'll Snag LeBron
Like many New Yorkers, we've been puzzled by the lo-fi tone and unexpected ambivalence of the "C'mon LeBron" campaign New York is using to supposedly lure LeBron James to play basketball in New York. ...
Why Pro Athletes Love Toronto
American pro athletes used to think of Toronto as a backwater. High taxes and low temperatures combined with a woeful lack of television exposure back in the States made playing here about as appealin...
Is the Shaq and LeBron Basketball Marriage Doomed?
The NBA's hottest new couple announced its engagement earlier this summer, but there have been no candle-lit dinners, secret rendezvous or long walks on the beach. Shaquille O'Neal and LeBron James, ...
AAU Helps American Kids Flunk Basketball 101
At Thursday's NBA draft, some of America's budding basketball superstars will learn where they will launch their careers. Four months later, when the season begins, many will learn something else: The...
Why the Lakers Own Los Angeles
Say what you will about the Dodgers or the USC football team, but when it comes to sports, Los Angeles is a one-team town. And that team is undeniably the Lakers. Tickets for the team, which cost an ...
Meet Idan, the Hoops Whisperer
Idan Ravin, a soft-spoken, intensely private 38-year-old former lawyer from New York with no formal basketball playing or coaching experience has achieved an unlikely distinction. He's one of the NBA'...



