2011 NBA Lockout Winners and Losers

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NBA Lockout by the (Big) Numbers

$100 million: The city of Orlando projects $100 million in economic impact from hosting the 2012 NBA All-Star Game. Losing the game would have been devastating for the local economy.

$480 million: In losing 240 games, the NBA lost an estimated $480 million. That revenue isn’t coming back.

$500 million: Financial analysts predicted the shoe industry would lose $500 million if the NBA cancelled the entire season. That’s nearly a quarter of the annual basketball shoe market.

$930 million: The NBA’s annual TV revenue from ABC/ESPN ($485 million) and TNT ($445 million). The league would have had to return that money or extend contracts if the season were lost.

$3 billion: The amount players gave up in future salaries based on the league’s previous CBA.

$4 billion: The NBA is a $4 billion business. To put that into perspective, the NBA is a bigger business than Hasbro Toys (HAS), JetBlue Airways (JBLU), or MetroPCS (PCS). Try imaging one of those companies shutting down operations for a whole year.



 

Who Buzzed

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