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<title>BasketballBuzz</title>
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<description>Stories posted in LOUNGE</description>
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<pubDate>Wed, 19 Jun 2013 01:38:45 -0400</pubDate>
<item>
<title>Marketing Done Right: Jay-Z &amp; Samsung Set Social Media A Blaze (VIDEO)</title>
<link>http://basketballbuzz.ca/social-media/marketing-done-right-jay-z-samsung-set-social-media-a-blaze-video/</link>
<description><![CDATA[ https://www.youtube.com/watch?v=B--ZARCwSIE

For many years brands have been afraid to tap into the power and influence of the Hip-Hop culture, it's marriage with the game of basketball and its overall influence.

If you know basketball, then you probably know Jay-Z, and when it comes to Electronics you probably currently own or previously owned a Samsung product.

Now, tie the two together and mix it all up by dropping a three minute bombshell commercial just as half-time hit of a must watch Game 5 of the 2013 NBA Final series between the San Antonio Spurs and Miami Heat.

The result?

"Instant Buzz" across social media channels.

The purpose of the commercial really didn't set until the 1:00 mark, which left many wondering what that hell was going one.

Everything clicked when Jay-Z aka the Jigga man uttered the words "We put the album out on July 4th."

Brilliant!

"Magna Carta Holy Grail" - Jay-Z's twelve studio album and will drop on the Fourth of July, The USA's most memorable day, Independence Day.

In and era where the old rules no longer apply brands, artists have to be creative to create buzz and stand out as Jay-Z himself stated:

"We don't have any rules, everybody is trying to figure it out," he says. "That's why the internet is like the Wild West. The Wild Wild West. We need to write the new rules."

The video features some of the heavyweight producers (Rick Rubin, Timberland, Swizz Beats &amp;amp; artist Pharrell Williams) in the game as they showcase the creative process of putting together Shawn Carter's latest effort.

As part of the deal Samsung will provide one million Galaxy S3, S4 and Note owners with a free copy of the album 72 hours ahead of its scheduled released date, as long as they download a custom app which allows them exclusive access into the making of Magna Carta.

The deal makes sense for both parties. Jay-z moves a million copies at 5 dollars apiece even before the album drops.

Samsung now has the top heavyweight influencer in the music biz and paired with his recent investments in the Brooklyn Nets and the opening of RocNation sports agency they will continue to grab market share of the growing mobile &amp;amp; tablet space which was once dominated by Apple. ]]></description>
<pubDate>Mon, 17 Jun 2013 00:49:21 -0400</pubDate>
<guid>http://basketballbuzz.ca/social-media/marketing-done-right-jay-z-samsung-set-social-media-a-blaze-video/</guid>
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<item>
<title>Back Heal Off The Backboard Soccer Alley-oop Pass: Amongst Greatest Dunks Ever? (VIDEO)</title>
<link>http://basketballbuzz.ca/lounge/back-heal-off-the-backboard-soccer-alley-oop-pass-amongst-greatest-dunks-ever-video/</link>
<description><![CDATA[ Most def. As one of the comments on the channel said,  "I give﻿ this alley-oop a pi² score."

I'm no mathematician but just about everything has to right for this dunk to be pulled off.

According to the video description: 

Pat The Roc to G.Smith with a soccer-inspired over the head pass off the backboard with a sick finishing dunk. Needless to say, this earned a perfect score of 50 ]]></description>
<pubDate>Tue, 30 Apr 2013 17:00:25 -0400</pubDate>
<guid>http://basketballbuzz.ca/lounge/back-heal-off-the-backboard-soccer-alley-oop-pass-amongst-greatest-dunks-ever-video/</guid>
</item>
<item>
<title>BasketballlBuzz Turns Fives Years Old - Happy 5th Year Anniversary</title>
<link>http://basketballbuzz.ca/lounge/basketballlbuzz-turns-fives-years-old-happy-5th-year-anniversary/</link>
<description><![CDATA[ Happy 5th Year Anniversary to BasketballBuzz. Today we celebrate five years since we first launched on March 08, 2008. ]]></description>
<pubDate>Fri, 08 Mar 2013 05:45:02 -0500</pubDate>
<guid>http://basketballbuzz.ca/lounge/basketballlbuzz-turns-fives-years-old-happy-5th-year-anniversary/</guid>
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<item>
<title>PS4 controlled New York ceremony</title>
<link>http://basketballbuzz.ca/lounge/ps4-controlled-new-york-ceremony/</link>
<description><![CDATA[ While many Playstation fans world-wide felt excited about the Sony's New York event on the 19th.  They  pretty much all  ended up a little disappointed. With nothing more then game play video's and images of the new controller being displayed.  The controller looks amazing with sharing features and a touch pad, but with no preview of the console many look to a June presentation date. 

The video game wars are warming up we look forward  to seeing what Xbox is cooking up. ]]></description>
<pubDate>Fri, 22 Feb 2013 00:16:29 -0500</pubDate>
<guid>http://basketballbuzz.ca/lounge/ps4-controlled-new-york-ceremony/</guid>
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<item>
<title>Kobe Bryant Expanding Chinese Social Media Horizons</title>
<link>http://basketballbuzz.ca/social-media/kobe-bryant-expanding-chinese-social-media-horizons/</link>
<description><![CDATA[ Similar to his start to Twitter, Bryant took over the Nike Basketball account before registering his own account on Sina Weibo, which is often called the “Chinese twitter.” Bryant took a moment to wish his fans a happy Chinese New Year though the Nike Basketball account prior to starting his own account. ]]></description>
<pubDate>Wed, 20 Feb 2013 00:30:31 -0500</pubDate>
<guid>http://basketballbuzz.ca/social-media/kobe-bryant-expanding-chinese-social-media-horizons/</guid>
</item>
<item>
<title>Usain Bolt  two-handed slam in Celebrity Game!</title>
<link>http://basketballbuzz.ca/lounge/usain-bolt-two-handed-slam-in-celebrity-game/</link>
<description><![CDATA[ Jamaican sprinter sensation and the world fastest man shows everybody why everything is easy breezy with a effortless two-hand jam at the 2013 NBA Celebrity All-Star game.

"Yeah a got a little bit of up", "I want to dunk some more" ]]></description>
<pubDate>Fri, 15 Feb 2013 21:08:39 -0500</pubDate>
<guid>http://basketballbuzz.ca/lounge/usain-bolt-two-handed-slam-in-celebrity-game/</guid>
</item>
<item>
<title>ON POINT Episode 3, "KING OF THE COURTS"</title>
<link>http://basketballbuzz.ca/lounge/on-point-episode-3-king-of-the-courts/</link>
<description><![CDATA[ ON POINT Episode 3, "King Of The Courts" featuring the guys from Courthawk, an initiative to bring people together playing outdoor basketball. ]]></description>
<pubDate>Thu, 06 Dec 2012 14:45:46 -0500</pubDate>
<guid>http://basketballbuzz.ca/lounge/on-point-episode-3-king-of-the-courts/</guid>
</item>
<item>
<title>The Iran Job</title>
<link>http://basketballbuzz.ca/lounge/the-iran-job/</link>
<description><![CDATA[ Toronto, ON - As part of their ongoing series, All Balls Don't Bounce is pleased to announce the Toronto screening of director Till Schauder's latest documentary, The Iran Job, on November 14 at Bloor Hot Docs Cinema. The highly acclaimed film, which recently had its Canadian premiere at the Vancouver Film Festival, chronicles the journey of American Kevin Sheppard as he pursues a career playing basketball in one of the world's most volatile nations. Filmmaker, Schauder travelled overseas to document Sheppard's struggles adapting to a different culture where Schauder was eventually blacklisted from entering Iran entirely.
 
The Iran Job follows Sheppard as he attempts to separate sports from politics only to find that politics is impossible to escape in Iran. Along the way he forms an unlikely alliance with three outspoken Iranian women and thanks to these women, his apartment turns into an oasis of free speech where they discuss everything from politics to religion to gender roles. Kevin's season in Iran culminates in something much bigger than basketball: the uprising and subsequent suppression of Iran's reformist Green Movement - a powerful prelude to the sweeping changes across the Middle East in the wake of the Arab Spring.
 
Screening Details
 
Date: November 14, 2012
Doors: 6:00 p.m.
Showtime: 6:30 p.m.
Venue: Bloor Hot Docs Cinema, 506 Bloor Street West, Toronto.
Duration: 93 minutes
Tickets: $13.00 at the box office on November 14 and in advance at:
www.ticketbreak.com/event_details/5546
 
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Links:
Web: www.allballsdontbouncepresents.com, www.theiranjob.com 
Facebook: www.facebook.com/abdbpresents
Twitter: @abdbpresents ]]></description>
<pubDate>Sat, 27 Oct 2012 01:09:44 -0400</pubDate>
<guid>http://basketballbuzz.ca/lounge/the-iran-job/</guid>
</item>
<item>
<title>How Social Media Is Helping Portland Trail Blazers Guard Damian Lillard To Generate More Buzz</title>
<link>http://basketballbuzz.ca/social-media/how-social-media-is-helping-portland-trail-blazers-guard-damian-lillard-to-generate-more-buzz/</link>
<description><![CDATA[ In the today's world its essentially for a players and basketball agencies to find creative ways to send out stand out and market their players.

Enter the case of rookie Damian Lillard who despite his impressive NCAA resume, need a little more "buzz" to help draw attention to his eye popping 24.5 points per game at Weber State University.

Portland Trailblazers rookie Damian Lillard wasn’t a highly touted high school player coming up in Oakland, Calif., and he didn’t attend a powerhouse NBA-feeder college program like Duke or Kentucky. But the kid. Can. Ball. ]]></description>
<pubDate>Fri, 26 Oct 2012 02:39:52 -0400</pubDate>
<guid>http://basketballbuzz.ca/social-media/how-social-media-is-helping-portland-trail-blazers-guard-damian-lillard-to-generate-more-buzz/</guid>
</item>
<item>
<title>Miami Heat forward LeBron James defends Nike $300 Pricing For LEBRON X Shoes</title>
<link>http://basketballbuzz.ca/kicks/miami-heat-forward-lebron-james-defends-nike-300-pricing-for-lebron-x-shoes/</link>
<description><![CDATA[ $300 dollars for a pair of shoes? Damn Nike, Diamond or no diamond 300 bills for a pair of basketball shoes is a pretty steep price?

"We have wide ranges of shoes that range from $300 all the way down to $160, $180," he said, with the Nike website currently offering a signature James model at $120.

   He said there is a place for a high-end model, as well as other price points.

"We have great technology and they do a great job of putting out great shoes and things of that nature," he said. "But it just bothers you when things aren't always correct. But other than that, we move on and we get the real facts out there and we live with them."


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<pubDate>Wed, 10 Oct 2012 09:53:42 -0400</pubDate>
<guid>http://basketballbuzz.ca/kicks/miami-heat-forward-lebron-james-defends-nike-300-pricing-for-lebron-x-shoes/</guid>
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