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Media Kit

WHY BASKETBALLBUZZ

The premier destination for Canadian basketball news in digital, print, video, social & events!

FACTS & STATS

  • Basketball has over 2 million active Canadian players.
  • It’s the fastest growing sport in Canada today.
  • Over 20 000 amateur basketball games are played annually.
  • The TV audiences of U Sports/CIS Final 8 Men’s Championships are huge and growing: from 75 000 – 118 000.
  • On average, from 120 to 250 Canadian basketball athletes attend NCAA schools yearly.
  • There are 213 member federations and an estimated 450 million basketball players worldwide
  • Toronto Raptors 2019 NBA Champions
  • Over 13 million Canadians watched Game 6 of the 2019 NBA Finals
  • Over 2 million basketball fans attended the Toronto Raptors parade 
  • Record 6 Canadians drafted in the 2019 NBA Draft

Nearly 16 million Canadians watch some part of the Raptors’ title-clinching Game 6 victory over the Warriors.

OWNED & EXCLUSIVE SITES + EXTENDED ADVERTISING NETWORK

OUR DEMOGRAPHICS

“BasketballBuzz advertisers can expand their reach in a simple and cost effective manner by using our exchange network for maximum exposure, and further engage Canada’s #1 growing sports audience.”

Our demographic research shows that our visitors are affluent, influential, and extremely loyal to the sport, lifestyle and our properties. Our target audience is between the ages of 18-34 and predominately male, although 20% of our readers are female.

TRACK & OPTIMIZE

  • Track & optimize across all channels
  • Affordable and accountable online, social exposure.
  • Versatile targeting by vertical, fan base, sport level, city or regional affinity & more.

TARGET LOCAL + REACH GLOBAL

CANADA

Analytics City All Time
Analytics City All Time

GLOBAL

Analytics Countries All Time
Analytics Countries All Time

AGE

  •   3% – 13-17
  • 30% – 18-24
  • 27% – 25-34
  • 16% – 35-44
  • 13% – 45-54
  •   7% – 55-64
  •   4% – 65+

ETHNICITY

  • 62% Caucasian
  • 23% African /Caribbean
  • 9% Hispanic
  • 4% Asian
  • 2% Other

INCOME

  • 20% – $0-30K
  • 28% – $30-60K
  • 27% – $60-100K
  • 24% – $100K +

EDUCATION

  • 16% – Grade School
  • 40% – No College
  • 44% – College

LIFESTYLE + INTERESTS

  • 20% – $0-30K
  • 28% – $30-60K
  • 27% – $60-100K
  • 24% – $100K +

CULTURES + COMMUNITIES

  • Basketball community (players, coaches, referees, fans)
  • Basketball lifestyle and culture (music, fashion, movies, arts, video games)
  • Publishers (bloggers, major & independent news outlets)

CAMPAIGN OPTIONS

  • Display Advertising
  • Video Advertising
  • Print Advertising
  • Search Engine Marketing
  • Experimental Marketing
  • Social Media Marketing
  • Sponsorship
  • Advertorials

TRACK & OPTIMIZE

  • Email Marketing
  • BasketballBuzz Exchange
  • Custom Brand Opportunities
  • Microsite Development
  • Call Tracking
  • Contests
  • & More
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