Canadian sports drink and supplement company Biosteel continues to a make a splash with it’s latest drop. Less than 15 days after announcing their exclusive sponsorship deal with 2014 NBA Draft pick Andrew Wiggins the proud Canadian based company dropped their first commercial and it’s a good one.
The 1:22 minute long commercial kicks off with a bang with the sound of an airplane hoovering over a sign that congratulates Andrew Wiggins for his first overall pick. The inspirational and motivational feel and tone continues as images of “Marita Payne Park” (Park dedicate to his Wiggins’ mom) flash across the screen. Wiggins decked-out in black Biosteel hoodie is then joined by over 20 kids as he walks towards his old high school. Things turn up a notch as the beat kicks in and Toronto based hip-hop artist Tre Mission drops a short but sweet 16 bars over banging beat.
“Running outta breath, going up and down the steps / even when you wanna stop and you looking at the clock and you ain’t gotta take a rest / going at it with the best / you in the big league that’s a test / welcome to the real world push it to the limit, BioSteel will do the rest / got my head above the sink / looking in the mirror what you think? / I can have any drink on the shelve but smart so I gotta drink the pink!”
Wiggins closes out the commercial with a heart-felt message as he sits in his old high school gym watching footage of his brother Nick Wiggins playing one-on-one with his father Mitch Wiggins.
“Growing in Toronto and following the footsteps of my family and all of those that came before me I learned the importance of staying grounded and never forget where you come from no matter how far you go. Drink The Pink!”
Sports Management Worldwide to Host Basketball Career Conference at NBA D-League Showcase
Later this month the eyes of the global basketball community will shift north to Canada as the NBA Development League hosts its thirteenth annual Showcase event from the Hershey Centre in Mississauga, Ontario.
But the action on the court isn’t the only game in town.
Sports Management Worldwide and Raptors 905 will be hosting a Basketball Career Conference on January 20th during the Showcase event featuring executive panels, question and answer sessions and networking events with some of the biggest names in the sport. This is a premier event for those who aspire to work in the game of basketball.
“Individuals wanting to work in the NBA should attend our Showcase Basketball Career Conference and find out how to break in at all levels of the game,” says Dr. Lynn Lashbrook, President and Founder of Sports Management Worldwide. “Jobs in sports business are exploding. The D-League teams not only provide a feeder program for professional basketball players, but also provide the perfect situation for anyone in marketing, sales, finance, fan engagement, communications, community events and more to learn the industry and grow.”
The thirteenth annual NBA D-League Showcase consists of all 22 NBA D-league teams playing two games each in front of NBA executives, scouts and administrators.
“We’re thrilled to bring the NBA D-League’s tentpole event to Mississauga and the Hershey Centre,” said NBA D-League President and Basketball Career Conference speaker Malcolm Turner. “It’s always inspiring to watch our players put their skills on display in front of scouts from all 30 NBA teams and I’m looking forward to being part of the action.”
Many hopeful NBA prospects have used the annual Showcase to help take their career to the next level, but the opportunity for career advancement can be yours as well. The NBA D-League Showcase Basketball Career Conference will provide people of all ages insight and exposure they can’t get anywhere else:
- Network with sports business executives
- Receive career guidance from respected sports executives
- Gain insight into who is hiring and what skills you need to get hired
- Connect with other sports career minded individuals
- Learn strategies to catapult your career to the next level
- Get insider information to changes in the industry
“Anyone interested in basketball or learning what happens behind the scenes in the NBA is a match for this conference,” says Dr. Lashbrook. “In fact, anyone who is interested in working in sports business of any kind will learn so much about the industry of sports. This event can help catapult your sports career.”
For over a decade Sports Management Worldwide has been the leading provider of online education in sports business offering 25 online courses and degree programs and boasting over 10,000 alumni from 140 different countries. In addition to the suite of online courses SMWW offers, they also host nine annual conference held at major sporting events including the Baseball Winter Meetings, the NFL combine and the Portsmouth Invitational.
This will be their first from the NBA Development League Showcase, and sets up to be one of their biggest and best yet. To take your basketball career to the next level, this is the conference you should attend.
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