New Balance stepped-up it’s trolling game to a Drake-like level by greeting Golden State Warriors’ fans in Oakland with a fresh Kawhi Leonard “The King of the North” billboard advertising campaign across the Bay Area’s highways.
Spotted on an Oakland Highway?#KingOfTheNorth #WetheNorth @NewBalanceCan @newbalance @darrenrovell pic.twitter.com/8NSiIwreQR
— On The John Sports (@OTJSports) May 31, 2019
Capitalizing on their current momentum New Balance also has put up a large size of same “Fun Guy” “King of the North” billboard in downtown Toronto.
There’s a new King of the North now ? #WeGotNow @nbhoops pic.twitter.com/3MH8eoeixh
— New Balance Canada (@NewBalanceCan) May 29, 2019
Leonard also showcased a new colour variation of his kicks in the historic 118-109 game one victory over the Golden State Warriors.
Kawhi with the game 1 kicks ? #nbhoops #OMN1s #kawhi #raptors #newbalance pic.twitter.com/anQE9WgIbY
— kickspotting (@kickspotting) May 31, 2019