The Foundation Creative Group’s first artist is a young, talented emcee by the name of Rochester, aka Juice. In his own words, Rochester is “who I’ve been, who I am, and who I’m gonna be until the day that I’m gone. Rochester is my family name. People gon’ change around Rochester, but Rochester ain’t never gon’ change.” Rochester grew up in the Islington/Finch area of Toronto where he honed his rhyming skills to much fanfare. In 2002, he won the FLOW 93.5 Star Search competition with his original song Young Luv and with that the buzz was created and a video soon followed, which increased his popularity. Since then, he became the face of Athlete’s World Canada’s, penned the theme song for “Basketball City” on […]
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