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Steve Nash: The Nash Effect



Steve Nash The Nash Effect Basketballbuzz Magazine 2006

The theory is molded after the Butterfly Effect. The term Butterfly Effect comes from the belief that the flap of a butterfly’s wing can trigger a small event, which in turn would trigger a slightly larger event and so on, eventually causing a massive event such as an earthquake on the other side of the world. The Nash Effect works on the same principle, the only difference is that the initial event, Steve Nash winning the NBA’s MVP honors, was massive and it will trigger both larger and minute events as time persists. But his accomplishments are only part of the reason why we’re so proud of him, the other reason being that while he may play for Phoenix, Steve Nash will always be Canada’s Sun, and his light will forever shine.

Just as Dr. James Naismith is tied in some way or form to anyone who plays the game of basketball, Steve Nash is positively tied to anyone in Canada who picks up a basketball, as well as Canadian ballerz across the globe. What’s important to note is that Steve Nash did not achieve this simply because he’s a Canadian basketball player in the NBA, rather, it’s the road he took to achieve his accomplishments, what he achieved, and the type of person he is that makes him so special. It is his innate qualities combined with his outward efforts that have allowed him to be Steve Nash, the MVP. From this point, allow me to take you a step further and explain to you what Nash has effectively done. A lot of people know that because Steve was the first Canadian to win the NBA’s MVP award that many doors have been opened, but what I want to do now is actually show you what’s behind some of those doors and explain their impact.

First, We must address the fact that Steve Nash is a great Canadian idol for the youth. He not only embodies hard work, class and good sportsmanship, but he is a one man display that dreams can come true. Plus he’s humble, genuinely nice and not into all the glitz and glamour like most NBA players of similar status. He is a well rounded idol, which is the best type to have. Think about it, who do you want your children emulating? Someone who is a superstar that likes to run their mouth and get into all sorts of trouble, or a modest, talented and friendly gentleman such as Steve Nash? Number 13 doesn’t simply pass the rock; he passes along positive influences, especially for the youth whose young minds are most susceptible to the appeal and inspiration of celebrities.

By providing our youth with more positive influences, we simultaneously provide our future with better starting blocks to build on. This will only help us reach higher, further and achieve more in the future. Add to this that he is a team player, not solely out to make a personal statement or increase his own statistics. That’s why Steve Nash is the archetype of the perfect point guard and a role model in the truest sense. He does great things for our kids, and when Steve is on the floor, he makes everyone around him better; people work harder and play smarter because they know that’s the level he operates at.

It’s that level of effort and professionalism that earns him the admiration of his fans and the respect of his peers both on and off the court. Not to mention, his level of play is the main reason for why the media bees have been chasing after him like honey. But it’s all good, because the more media coverage Nash receives, the more the media spotlight gets tilted towards Canadian basketball. And this has the power to add to the development of our Canadian identity and culture. It’s even a great means of promoting the status and caliber of Canadians to other countries, which could possibly boost our relations or increase tourism. But, Steve is also a solid example that we can promote amongst ourselves to give ourselves hope, inspiration and evidence that we are talented and can achieve greatness if we simply put our minds to it.

“Steve Nash is the archetype of the perfect point guard and a role model in the truest sense”

Having a strong and solid identity is so important because you don’t know what you’re capable of until you know and understand who you are. Through increased media attention on Mr. Nash, which has already begun to increase media attention on basketball in Canada, we are able to find various indicators that show us who we are and what we can do. These indicators tell us that Canadian ballerz are not only amongst the best but that we can be the best. That’s a recognized fact and we only need look at the NBA’s MVP for proof. This doesn’t just help to shape our identity, it can also add to our pride and confidence, which offer a variety of benefits on their own.

As a result of his much-deserved media attention, Steve has unknowingly, yet directly, put the pressure on Corporate Canada. The excellence he has achieved commands respect, and it puts a lot more emphasis on the potential of our homegrown Canadian ballerz. So what does that mean? It means that corporations will now be more willing to take a chance, both financially and publicly, in supporting Canadian players.

On a broader scope, and yet another area where the Nash Effect kicks in, Corporate Canada will now be looking to invest significant resources into the further development of the Canadian basketball infrastructure. Why? Because it’s a smart business move. First, developing this infrastructure is vital for Canadian companies to be able to claim their own share of the profits, rather than trying to tap into the American or international market. Second, because Steve Nash did not become the most valuable player in the NBA behind closed doors, he did it under the watchful eye of millions of fans, but more importantly, thousands of advertisers and potential investors. Now those fans, advertisers, and investors are all going to have their heads slightly turned towards Canada, keeping any eye open for the next Steve Nash.
If you haven’t noticed, it’s all about scooping the talent when they’re young nowadays. It seems to be the best time to lock players down in big contracts for long periods; brand them like cattle and establish a following. Just ask Lebron James. It’s all about the celebrity endorsements baby. These are one of the most powerful strategies used by companies, and every year, successful branding translates into billions in revenue. So don’t be surprised if you hear about a couple lucrative endorsement deals being thrown at Steve Nash, that’s just how it works.

Must Read:  The Nash Effect: Part 2

So what can we expect from companies looking to invest in Canadian basketball? Glad you asked. For one, we’re finally going to see more basketball courts (with a focus on basketball only, none of those multipurpose basketball/volleyball/badminton courts). What might help the game the most will be the increased advertising for and during games. Advertisers will most likely start by attacking playoff games, but eventually, they’ll get into the regular season ones too. From high school to university, all the way up to our national team, the benefits will be felt at all levels. We will undoubtedly bare witness to far more tournaments sponsored and put on by major companies as well. And, you can bet your throwback that with increased support from Corporate Canada will come increased fan support. One of the reasons for this being that corporations will put time and effort into making the game more appealing and more enjoyable for the fans. Eventually, the Nash Effect will lead to a boost in the Canadian economy, which helps everybody. Good looking out Nash!

But for real, if Corporate Canada is trying to do and invest more in Canadian basketball, that means there will be more activities and work to be done. That means more jobs to fill. If you want to take it to the next level, which we will, an increase in employment or greater job security can help raise the standard of living by not only the people working the jobs, but the family dependents of those workers. The good old Nash Effect increased media attention on Canadian basketball, which raised demands, and that hiked up the amount of positions to supply and satisfy those demands. Eventually, this leads to increased opportunities to put food on the table and pay the mortgage. Wow! Steve Nash is not just in the basketball industry anymore, he is an industry. He’s creating jobs. And if not, then he’s making already existing jobs more important.

All this talk about increasing, it’s time we address what Steve Nash is helping decrease, things such as stereotypes. Like the one that says you need to be at least 6”5 and 215lbs to make it and succeed in the NBA. Steve doesn’t care too much for this one. And when you look at the ingredients that combine to make Steve Nash, you have to marvel in the man’s abilities. He contains 195 lbs of white chocolate piled 6 feet and 3 inches high with some honey brown hair to make his game extra sweet. If you’ve ever seen him play, you probably noticed that you’re listening more than watching because he’s just too quick for the human eye. By the time he catches an inbound pass, you’ll blink, and the next time you’re eyes catch him he’ll be at the other end of the court lobbing an alley-oop with a man behind him; an obvious burn victim who was defeated by Steve’s absolutely disgusting hesitation (allow me to take this moment to address the fact that Steve’s fakes & hesitations are non-defendable. You simply receive them and try to recover, but stopping them is like trying to stop the sun from coming up, pun intended!).

Off the court, by his mere achievements alone, Steve helps to decrease another stereotype, which is that the best basketball players are Black Americans. For Steve is obviously not a member of that visible minority, nor is he American. So what? Well that has massive implications because it will cause, or at least lead to, more minorities looking up to Steve as a role model. And ultimately, that helps to diminish the stereotype. As a result of that, it can also help decrease subtle on unconscious racism or discrimination.

On top of all that good stuff, Steve Nash is also a direct source of promotion for a healthy lifestyle, especially for Canadians. Considering the fact that he is an athlete, and one in peak condition, those who want to emulate him or those that simply appreciate his game will be more inclined to play basketball. And basketball is an amazing form of exercise, it’s not just good for your cardio-vascular system but it provides numerous opportunities to condition and develop your muscles, plus it sharpens your mental focus as well. For those junkies that are truly serious about playing like Steve, those are the ones that will make solid attempts to eat better and train consistently, all of which leads to a healthier lifestyle. This is an extremely important influence when you consider that obesity rates, lung cancer, and fast food chains appear to be on the rise. With that in mind, isn’t it a blessing to see someone in the media that is healthy and involved in something that promotes a healthy lifestyle? Of course it is! We see countless images of people, mainly celebrities, promoting unhealthy lifestyles that are saturated with alcohol, French fries and cigarettes; thanks to Steve, we’re getting some positive images to help combat the harmful ones.

“Steve Nash is not just in the basketball industry anymore, he is an industry”

Some of the outcomes mentioned have already transpired, while others will take a few years to emerge. However you want to look at it, Steve Nash is a catalyst to them all. He’s a positive role model that will play a big hand in increasing the popularity of basketball in Canada. He has also drawn the focus and attention of Corporate Canada who will eventually whip out their wallets and invest in Canadian basketball. Because of that alone, we can expect to see significant developments in the sport and culture in years to come. And he has even helped to breakdown stereotypes. Put all of this together and you will have a better understanding of the strength and capabilities of the Nash Effect.

While the wheels were always turning, Steve Nash has now shifted Canadian basketball into drive. And to think, we haven’t even hit the highway yet. But while we’re enjoying the ride, appreciate what Steve has accomplished, not only as a Canadian playing basketball in the NBA, but as an individual. When you take into account what he has overcome and combine that with what he has achieved, you would be forced to acknowledge that Steve Nash, as well as the effects he has caused, are truly remarkable.

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