The business opportunities of being the number overall pick in the NBA are limited and in abundance at the exact same time. For Wiggins the consensus number one pick of the 2014 NBA drafted since early 2011 the list of sponsorship are as long as 7’4 wingspan. Based on early indications and the selection of his logo the 2014 first overall-pick Andrew Wiggins and his camp look set and plan on cashing in them corporate cheques right from the get go.
Andrew Wiggins officially unveiled his official logo which is expected to be main identity on what is expected to become massive global brand if the Canadian phenom can rise up and live up to the expectations of being the top pick, of what is considered to be one of the deepest drafts in the history of the league. Wiggins camp which represented by Bill Duffy and BDA Sports also took the opportunity to launch Wiggins Enterprise Twitter account which seems to be the name of main corporation which will handle the corporate matters.
Andrew Wiggins social reach is already massive and growing and only rivals Canadian basketball legend Steve Nash who is also represented by BDA. If everything pans out they way it should be and Wiggins goes on to live to expectations he will have the potential to surpass Nash and eventually become one Canada’s top earning athletes.
With a more than realistic 100+ million shoe deal in the works the launch of the official logo is perfectly timed and based on early feedback and reaction it’s definitely another step in the right direction, with brand identity that is simple, to the point and more importantly represents Andrew Wiggins (AW)
What do you personally think of the logo?