Media Attention & Canadian Basketball

When you think of “sports in Canada”, what comes to mind? Instantly, a lot of people might think of hockey, football, or even lacrosse. Despite how big basketball is in Canada, Canadian basketball is constantly put on the back burner to other sports. This begs the questions: Why is basketball, a game invented in Canada, so much more popular in the States? Why is it that Canada only has one team in the NBA? Why is it that basketball in Canada barely gets any love from the media? Before we even begin to think of answering these questions, we have to acknowledge the plain and simple fact that this is a complex issue that has multiple answers. Also, there are probably a few answers that […]