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Media Attention & Canadian Basketball

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When you think of “sports in Canada”, what comes to mind? Instantly, a lot of people might think of hockey, football, or even lacrosse. Despite how big basketball is in Canada, Canadian basketball is constantly put on the back burner to other sports.

This begs the questions: Why is basketball, a game invented in Canada, so much more popular in the States? Why is it that Canada only has one team in the NBA? Why is it that basketball in Canada barely gets any love from the media? Before we even begin to think of answering these questions, we have to acknowledge the plain and simple fact that this is a complex issue that has multiple answers. Also, there are probably a few answers that we as the general public are not even aware of. At any rate, let’s take a brief look at the relationship between media attention and Canadian basketball, and hopefully, we can draw out some answers.

Among a few of the reasons that Canadian basketball gets little love from the media is because the decision makers a.k.a. the corporate bigwigs in places of power, are unaware of the actual size and potential of the basketball industry in Canada. So, instead of rewarding media coverage to basketball, they cover sports like hockey that are a sure shot and for which they are guaranteed to have an audience. Why do they do this? The answer is money. Now let me break it down. The simple fact is that having an audience is the key to generating revenues because this is where advertisers come into play, and this is where the money is made. If an advertiser sees that a particular media outlet such as television has a station that offers a lot of hockey coverage, then they know that there is a high potential for an available audience for their products and services.

In the defense of the media, it wouldn’t make sense to cover a sport that has no known audience because then the coverage wouldn’t be satisfying anyone. It would just be a waste of time and resources. In the case of media attention for Canadian basketball, there are other sports that might appear to be more popular than basketball, so the media gives them more coverage. This is where part of the problem lies. Since the media might not know how popular basket-ball in Canada truly is, they refuse to give it the attention it deserves. If they would give Canadian basketball more coverage they would soon see a strong following.

To all those people who think basketball in Canada is weak or dying, allow me to break you off with some food for thought. Firstly,basketball in Canada is pretty big at the varsity level, but it is absolutely
massive at the recreational and street level. Even though I could hit you with some stats, the stats don’t do Canadian basketball any justice because they don’t represent how immense basketball is beyond the varsity level. Regardless, basketball in Canada is huge. For one, it’s a cheap sport to play; all you really need is a ball and some decent shoes. If you don’t have a ball, you could easily go to a court and find someone else who has one. In other words, basketball doesn’t dictate who can play based on whether or not they can afford to play. Not to hate on hockey or anything, but it’s far more expensive than basketball because it requires a lot of equipment, which is highly priced because of its market value and cost of production.

Even though hockey can be played with just skates and a stick, good luck trying to find a used pair of skates and an old stick for under $20. Keyword is used. When you look at buying those things new, you are looking at dishing out a couple hundred bucks. The point is basketball is one of the cheapest sports you can play, which is why it has such mass appeal. On top of that, basketball is a sport that is pretty easy to pick up and play, even if you have never played before. That makes it a little bit less intimidating and a little bit more inviting. Think about it, did you fear your first time picking up a basketball? Or did you fear your first time trying to keep your balance on two little blades stuck to the bottom of some ugly boots, while dodging high flying sticks and a puck? Not to mention the cold arena or weather you have to put up with.

Must Read:  The Nash Effect: Part 2

Secondly, because basketball has such a major presence in the States, we in Canada get a large amount of cross over coverage. In other words, we see most of the basketball coverage taking place in the U.S. because we subscribe to so many U.S. channels. Not only that, the majority of the mass media is based in the U.S., so for them to award coverage for something that is Canadian usually means that the Canadian content has to hit their radar. It would be extremely rare for the U.S. media to go out of their way looking for Canadian content, especially Canadian basketball given the level of basketball in the U.S. What this translates into is this, heavy basketball coverage in the U.S. creates a basketball culture here in Canada, but because the sports media is mostly concerned with the booming U.S. basketball industry, we in Canada get stuck with a severe lack of media attention for Canadian basketball.

Another huge obstacle that has prevented basketball in Canada from exploding is the fact that Canadian universities and colleges are not allowed to grant full athletic scholarships. This has huge implications because that limits the drive people have to play basketball on a serious level because the odds of creating a future from it are slim. Just imagine if universities and colleges were drafting kids from high school. How many people would be playing basketball then? The numbers are endless because not only is basketball popular amongst male students, but it has tremendous popularity with the ladies as well.

Lastly, before you can even try to hate on Canadian basketball and argue that it is not going anywhere, you need to recognize the fact that Canadian basketball is a growing industry, not an industry that has maxed out. Some people seem to think that because Canadian basketball has been around for so long that this is as big as it is ever going to get, which I bet my life on, is not the case. Even though Canadian basketball has been around for decades, it has not received any serious attention for all of those years. In addition to that, the market has changed drastically over the past few years. Canada is seeing more and more urban populations developing who have a passion and a love for the game. In other words, as big as basketball in Canada has become since its birth, the truth is, it’s still in its infancy and has a long way to go.

So now what? Now you support BBM and anybody else that is in support of Canadian basketball. The reason why you should back BBM is simple; we will provide the media attention that Canadian basketball desperately needs, and at the same time, we’re basketball fanatics that live in a basketball culture. We want to take Canadian basketball to the next level because all the players and fans deserve it, and because Canada deserves it. It’s time for Canadian basketball to blow; the industry is there, all it needs is for someone to shine a light on it, and BBM can provide that light.

FIBA

Canada blasts US Virgin Islands FIBA Basketball World Cup 2019 Americas Qualifiers

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Canada Basketball Blasts Virgin Islands Fiba Basketball World Cup 2019 Americas Qualifiers

Led by a trio of veterans Canada’s Senior Men’s National Team (SMNT) blasted the Virgin Islands 118-89 in  FIBA Basketball World Cup 2019 Americas Qualifiers.

Veteran Canadian forward and former Iowa State Cyclones standout Melvin Ejim returned to the Canadian National lineup for the first time since the 2016 FIBA Olympic Qualifying tournament and poured in a game-high 28 points, 8 rebounds the 29 point route. Sharpshooter Brady Heslip continued his stellar play for Canada in Qualifying phase by adding 22 points including 5 rebound and 5 assists. Anthony Bennett also had a solid outing with 13 points on 5 rebounds.

The 118 points scored marks the most points scored by a Canada’s Senior men team since the Canadians hung a 112-92 victory over Puerto Rico in 2015. With the win Canada avenges an embarrassing 83-71 to the Virgin Islands less than 12 months ago and improves the Canadians to 2-1 in Group D of the Americas World Cup qualifiers. Up next for the Canadians is a tough road test against the Bahamas.

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NBA

Gary Vee & Nik Stauskas: The Truth About Success, Grinding & “Eating Dirt”

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Gary Vee & Nik Stauskas: The Truth About Success, Grinding & “Eating Dirt”

There is no doubt Nik Stauskas knows a thing or two about “eating dirt” and grinding your way to reaching your dream. An accomplished Canadian NBA Basketball player Stauskas, currently in his fourth season sits down for a great one-on-one chat with Gary Vaynerchuk aka GaryVee to discuss his craft and the rare opportunity to pick the brain of one of the fastest rising internet media personalities and business minds in the industry. Like Stauskas, Vaynerchuk grinded is way to where is at today focusing on outworking the competition and staying patience.

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NBA

La La Lakerland Played Host To A City Of All-Stars At The Weekend

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Verizon Slam Dunk Contest 2018
Like Father, Like Slam,

Los Angeles, it doesn’t get much more Hollywood than this. Even if Beyonce, Queen Latifah, Chris Tucker and even the other Michael (B) Jordan were taking in all the lights, camera action court-side.

After the 2017 Mardi Gras in New Orleans last year and two calendar’s after our native Toronto held the All Star Weekend in Canada, the sixth A.S.G. in the Clipper and Lakerland of the downtown STAPLES of L.A. was the first of it’s kind. As two of the best players in the association and reigning finalists decided to draft their own pool of players against the wall for the ultimate black and white pick-up game between ‘Team Stephen’ and ‘Team LeBron’, for all the marbles of which of the last two champions would be King.

Well it certainly helps if James picks his rivals reigning MVP teammate Kevin Durant and his own former partner in pine championship crime Kyrie Irving for the big shots first.

But before all that it was down to regular festivities to begin the weekend of All-Star. Basketball’s equivalent of music’s Grammy’s or movies Oscars in Superbowl February. Opening these ceremonials Team World beat down Team USA 155-124 in the Rising Stars game that should really tell you something. Despite home court advantage rookie steal, Kyle Kuzma notching 20, fellow Californian franchise face Buddy Hield was king as the Sacramento star hit 29 as the two sides wore Clipper and Laker interloped Buffalo and MPLS throwbacks for the Hollywood script. And after Quavo of hit duo Migos took home the Celebrity Game MVP as Team Clippers beat Team Lakers 79-66, Spencer Dinwiddie paid the bills in a superior skills comp. Before scorching Sun in California Devin Booker showed his career high 70 was no one-hit wonder as he burnt down all the nets and the money-ball rack. Winning the three-point contest showdown from reigning winner and sixth man Eric Gordon. Grounding the Rocket as this Phoenix rose. Book it!

But after the most therapeutic competition of All-Star weekend it was time for the most exciting one just as compelling. And in honoring his father Larry Nance, the 1984 winner of the inaugural Slam-Dunk contest, Larry Nance Jr. rocked the baby cradle, like father, like dunk. As he even rocked the old-school Phoenix Suns jersey, short shorts and high-socks for an inspired imitation. But under the magicians cloak, those Los Angeles natives in attendance draped in gold wish he had turned into someone turning back the clock and wearing a Lakers jersey (those Lonzo assists with the ball would have helped). As what would have been a long awaited, eagerly anticipated home-team representation turned into an Akron homecoming for the Ohio hometown hero like LeBron in the Kings land once the trade deadline passed.

Pops Nance loved it though after he himself played the lions share of his career in Cleveland as a Cavalier. Even assisting his boy on his second slam, before he blew the house down with a windmill that even rocked Chris Rock and then double tapped an Instagram worthy picture perfect dunk that if your phone blinked, you’d have had to instant replay it to not miss it and believe it. But all this court creativity wasn’t enough like Maverick rookie Dennis Smith Jr.’s 360 reverse, through the legs 50. Or All-Star Victor Oladipo getting an assist off King T’Challa himself Chadwick Boseman, suiting up in the Black Panther mask and clawing a tomahawk. And if you think that was special, if only you were a fly on the wall for the moment entertainment megastar Jamie Foxx told Vic he loved his album and started singing ‘A Song For You’ with him in the parking lot (as told by Sports Illustrated’s Lee Jenkins). As Utah’s jazz man Donovan Mitchell won by jumping over Kevin Hart and his family (Come on! How hard is that? The comedian was even crouched down. Seriously?! He could have even been sat on his shoulders and Mitch would have been good), and then breaking out the classic Vince Carter Raptor jersey and doing you know what.

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The whole weekend turned out to be a testament to a throwback tribute despite Nike’s brand new Team LeBron and Steph duds. Last years All-Star representative, Pelican Anthony Davis paying tribute to his injury fallen teammate brother Cousins by wearing what would have been his numero zero jersey. Free agent suitors beware, DeMarcus is going nowhere now this summer after this. You see he saw on I.G. but look at the shot. How s### was his seat for a would be player?

But after Black Eyed Pea Fergie caught flack for her soulful and sultry rendition of the Star Spangled Banner national anthem (hey, you didn’t complain when Marvin did it) the game hit all the high-flying, dunking high-notes. So much so fans needed throat lozenges like Pink! Even if there wasn’t a single Clipper or Laker representative in the game itself. Despite the lobbying for 6 Man, Lou Will and new Laker Isaiah Thomas only recently being LeBron’s actual teammate.

The King took the MVP crown himself as his 29 points, 10 rebounds and 8 assists helped turn a 15 point hole into a 148-145 victory. And from the look on his face as he leapt into Kevin Durant’s arms of all people, it looked like he just won the NBA Championship back. And from the look on Steph’s face on the receiving end reply it was hard to disagree.

You may be the champion, but I’m the best in the world those eyes said.

Well it’s up to you to decide when round 2 of the All Star draft is televised next year for all to see in M.J.’s land of the greatest.

Charlotte’s going to be good!

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