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McMaster Marauders hit Gangnam style marketing homerun with buzzing video

If you haven’t caught on to the Gangnam Style wave of videos that are sweeping the world, then you are probably still subscribing to you local newspaper and waiting for your Local TV station to give you the goods.

Gangnam Style a popular video by South Korean rapper PSY has dominated the air waves over the last two months and has currently been viewed over 8 million times forcing “Guinness World Records” to recognize it as the most “liked” video in YouTube history”

The popularity and uniqueness of the video has spurred an incredible wave of remixes from regular people with everyday cameras to even political versions of the video featuring White House hopeful Mitt Romney.

The latest to jump on the success of the video is the University of McMaster, based out of Hamilton Ontario in Canada.


In an effort to showcase the University and its strong athletic culture the Marauders marketing team cooked up a great video that not only is on its way to generating “buzz”, but more importantly, it signals that university is line with today’s marketing realities and methods of being creative and standing out.

The video features the McMaster Marauders Men’s basketball team including the 2011-12 CIS Rookie of the year Adam Presutti and his teammates all showcasing their best dance moves around campus.

In an era where standing out means everything the Marauders hit a big home run both in drawing awareness to their University but more importantly, they’ve managed to provide more visibility to one their most important corporate partners, in Nike.

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McMaster signed a five year deal with the World’s largest apparel company in February of 2012.

Although the Jordan Brand was not visible in this video its also important to note, that with Nike deal, came the exclusive of all exclusive deals, as both the Men’s & Women’s teams became only the fifth university team in North America to wear the famous Air Jordan trademark.


Initiatives like these is what is needed on the part of universities to help market their teams and develop a corporate culture while finding unique concepts to integrate and showcase their partnerships.

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