The sponsorship deals keep on coming for Andrew Wiggins, the first overall pick of the 2014 NBA Draft.
The Canadian phenom has inked an endorsement deal with upstart Canadian sports drink and nutrition company Biosteel. Terms of the deal were not released. Biosteel’s relationship with Wiggins dates back to 2011 when he played AAU Basketball with Toronto’s CIA Bounce and now will see Wiggins become the face of the brand as far as basketball is concerned.
Biosteel roster of sponsored athletes features Dallas Cowboys wide receiver Dez Bryant and Montreal Canadiens goal keeper Carey Price.
Biosteel also recently announced a multi-year partnership agreement with Canada Basketball making it the exclusive sports drink provider for the national team and seems to be aggressively pushing it’s brand towards the basketball market by recently hosting a three-day Pro Basketball camp in L.A which featured Blake Griffin (Clippers), DeAndre Jordan, Sasha Vujacic (former Laker) and more.
Currently, Wiggins has signed endorsement deals with Adidas and String guards.
City of Toronto facing extreme backlash after rim removal video goes viral
Love and basketball? How how about politics and basketball?
The City of Toronto, it’s mayor and other constituents were put into scramble mode and forced to apologize after an absolutely disgusting and sickening video of a city staff removing a basketball rim at a local Toronto park — while a young kid was shooting and dribbling went viral for all the wrong reasons.
The video tweet has amassed worldwide attention, getting retweets from NBA players, national media outlets, outraged tax paying citizens and various other political organizations — prompting the City of Toronto to quickly issue an apologize and reverse its actions.
Knicks RJ Barrett: Basketball + Business
Canadian RJ Barrett sits down for a very candid interview with agent Bill Duffy and “The Boardroom” host — former no. 1 overall pick Jay Williams to discuss basketball including his business ambitions and aspirations.
Barrett is expected to be amongst the highest global sponsorship earners of his generation and is represented by agent Duffy — who has done over 3.5 billion dollars in contract negotiations and also represented Canada’s greatest basketball player to date and RJ’s very own Godfather Steve Nash.
Under Duffy’s direction, Barrett is expected to capitalize on the immediate rise of Canadian Basketball and the national corporate entities looking for an immediate association with the rapid growing sport.
Barrett has already inked deals with financial powerhouse Royal Bank of Canada (RBC), and global leader in made to measure apparel company INDOCHINO — which costumed designed his memorable draft night suit.
Globally, with Barrett’s ability to speak French, Duffy also sees a market in China but as well as untapped African market. After all, Duffy is somewhat responsible for Yao Ming’s massive success in the Asian-Pacific markets.
When it’s all said and done, Barrett stands a chance at being Canada’s top-earning athlete, both in salary earnings and corporate dollars.
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