Canadian sports drink and supplement company Biosteel continues to make a splash with it’s latest drop. Less than 15 days after announcing their exclusive sponsorship deal with 2014 NBA Draft pick Andrew Wiggins the proud Canadian based company dropped their first commercial and it’s a good one.
The 1:22 minute long commercial kicks off with a bang with the sound of an airplane hovering over a sign that congratulates Andrew Wiggins for his first overall pick. The inspirational and motivational feel and tone continues as images of “Marita Payne Park” (Park dedicate to his Wiggins’ mom) flash across the screen. Wiggins decked-out in black Biosteel hoodie is then joined by over 20 kids as he walks towards his old high school. Things turn up a notch as the beat kicks in and Toronto based hip-hop artist Tre Mission drops a short but sweet 16 bars over a banging beat.
“Running outta breath, going up and down the steps / even when you wanna stop and you looking at the clock and you ain’t gotta take a rest / going at it with the best / you in the big league that’s a test / welcome to the real world push it to the limit, BioSteel will do the rest / got my head above the sink / looking in the mirror what you think? / I can have any drink on the shelve but smart so I gotta drink the pink!”
Wiggins closes out the commercial with a heartfelt message as he sits in his old high school gym watching footage of his brother Nick Wiggins playing one-on-one with his father Mitch Wiggins.
“Growing in Toronto and following the footsteps of my family and all of those that came before me I learned the importance of staying grounded and never forget where you come from no matter how far you go. Drink The Pink!”