New Balance trolls Warriors’ with “The King of the North is coming” billboard

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New Balance stepped-up it’s trolling game to a Drake-like level by greeting Golden State Warriors’ fans in Oakland with a fresh Kawhi Leonard “The King of the North” billboard advertising campaign across the Bay Area’s highways.

https://twitter.com/OTJSports/status/1134454359453065217?s=19

Capitalizing on their current momentum New Balance also has put up a large size of same “Fun Guy” “King of the North” billboard in downtown Toronto.

There’s a new King of the North now 👑 #WeGotNow @nbhoops pic.twitter.com/3MH8eoeixh

— New Balance Canada (@NewBalanceCan) May 29, 2019

Leonard also showcased a new colour variation of his kicks in the historic 118-109 game one victory over the Golden State Warriors.

Kawhi with the game 1 kicks 👀 #nbhoops #OMN1s #kawhi #raptors #newbalance pic.twitter.com/anQE9WgIbY

— kickspotting (@kickspotting) May 31, 2019