Connect with us

Hi, what are you looking for?

NBLC

London Lightning owner says NBL Canada return only when fans allowed back in stadiums

10th season remains on hold, but league determined to weather pandemic storm

London Lightning Owner Vito Frijia Says NBL Canada Return Only When Fans Allowed Back In Stadiums
London Lightning Owner Vito Frijia Says NBL Canada Return Only When Fans Allowed Back In Stadiums - Illustrations: Edilson J. Silva

National Basketball League of Canada owners have held preliminary talks on a return-to-play plan, but the most recent target of March 12 sounds less likely with each passing day.

Although a formal decision has not been made, there is essentially no appetite to play games without fans passing through the turnstiles.

Perhaps no one is more eager for games to resume than London Lightning owner Vito Frijia, who said it was “disheartening” to see the remainder of season nine cancelled almost a year ago due to the ongoing pandemic.

As much as Frijia wants the NBL-C’s 10th season to get off the ground, he indicates that won’t be possible without the revenue generated from ticket sales. Frijia says that any scenario involving no fans is off the table for him.  

“We really can’t play without the fan base,” says Frijia. “The fan base creates the majority of the income for the league to survive.”

Advertisement. Scroll to continue reading.

The same premise also leads the wealthy businessman to dismissing the suggestion of playing in a bubble.  

“I don’t believe it makes any economic sense to have a bubble,” he said over the phone. “We do it for the fans. We need to get some revenue, [sell] some tickets. To bring all the players in and house them and pay them, pay for their flights and quarantine them and then not have any fans, no income, it doesn’t make any sense.”

Frijia has owned the Lightning since the league held its inaugural season in 2011-12 and has built a dynasty of sorts. London has appeared in five of the eight league finals, winning four times.

The southwestern Ontario club has also been among the league-leaders in attendance.

Must Read:
SkyHawks Overcome Power for Another Win at Home

NBL Canada Deputy Commissioner Audley Stephenson points to Frijia as a big reason for the success of his franchise.

Advertisement. Scroll to continue reading.

“Vito Frijia has worked incredibly hard and tirelessly to build that market up,” says Stephenson. “He’s a successful businessman to begin with [and then] tapping into existing relationships to help promote the team. Certainly being a part of the community was a big part of their strategy. The team has just been active.”

Another key element is Frijia’s dedication to putting a successful team on the court.

“You also have an owner that invests and takes care of players because that’s important,” Stephenson continues. “Leveraging existing resources that he has that can make sure the players are comfortable and being well taken care of. The point is that the word gets out to players and they know that it’s a good situation.”

Nblc Kyle Johnson London Lightning Kw Titans
Kyle Johson was a member of the London Lightning’s back-to-back championship run.

One of those players is Kyle Johnson, who was a member of the back-to-back championship teams of 2016-17 and 2017-18. Johnson, currently playing professionally in Iceland, echoes Stephenson’s regard for the Lightning owner.

“Vito was great, does a lot in the London community and really takes care of his players and wants to win as much as the players,” says Johnson, who holds the Lightning record with 51 points in a game. “He was very approachable.”

While Frijia acknowledges that London is one of the best markets in the league, he says there is always room for more growth.

Advertisement. Scroll to continue reading.

“Not every team is going to have the same type of following, the same type of fan base and so forth, says Frijia. “All our owners want all our markets to do well and increase attendance. We all want that, including myself. We all hope that we can all do better.

Must Read:
Mardi Gras For New Orleans On Pelicans Road To Zion

“We want the league to prosper. We want the teams to make money, and we want the popularity to grow.”

Overall, the Southside Group owner says he is happy with the progress of the NBL-C over its 10-year history, but emphasizes that playing games just isn’t realistic given the current restrictions on mass gatherings.

“We just have to get through this pandemic and then people’s lives will start going back to normal. Then we will have to work extremely hard to remarket our brand. But we have to have fans in our venues.”

Advertisement. Scroll to continue reading.
17 Comments

Leave a Reply

Your email address will not be published.

 

For security, use of Google's reCAPTCHA service is required which is subject to the Google Privacy Policy and Terms of Use.

I agree to these terms.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Advertisement

BUZZING

CEBL

Assistant GM Andy Rautins sets the tone for winning formula for Ottawa Blackjacks

CEBL

Goodwater, Alabama native has been named player of the year in each of CEBL's first two seasons.

NBLC

NBL Canada team didn't take fly-by-night approach to launching franchise in Sudbury

NBLC

The National Basketball League of Canada will remain on pause during the ongoing pandemic. NBL Canada is committed to resuming play when safe to...

NBLC

Nearly a year has passed since the eight-team league was forced to cancel the remainder of its ninth season due to the ongoing pandemic.

NBLC

The league has voted to start the season on a tentative date of March 12, 2021.

NBLC

White led the Magic to a league-best 19-4 record before the remainder of the season and playoffs were cancelled due to COVID-19.t

NBLC

If you know anything about London Lightning guard Charles Boozer, it’s likely that he’s the younger brother of Carlos, the former NBA All-Star, Olympic...

BasketballBuzz - Canada's Basketball Magazine